
Timeline
10 Weeks
Sponsor:
Logitech
Role:
Industrial Designer
Year:
2026
One grip and more to do.
what could Logitech design to help
solo entrepreneurs (creative professionals) thrive?
Creative professionals
,who are they?
They simultaneously are the maker and the manager of their business.
They do real creative work (design, edit, build) and also handle the business side (client calls, admin, planning), often in the same afternoon.

Creative professionals
A day across four workspaces
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(INSIGHT) the set up breaks up when…
User: Creative professional
Pain points
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User: Creative professional
Criteria

Market Reasearch
White Space

Sketching
brainstorming & ideation

Sketching
mood board,













